This project takes place in the speculative, playful future of 2049, following the fictional brand CHUM and the launch of its revolutionary rave wearable: the CHUM PULSE.
We started the project with a one-week workshop where we outlined four possible future scenarios. I chose the playful 2049 scenario: a world where today’s challenges have been largely resolved, leaving people with abundant free time. In this future, play is no longer a luxury but a vital force shaping politics, education, sports, and even environmental efforts.
A key part of this project was pushing myself outside my comfort zone. I embraced a bold, colorful aesthetic I hadn’t explored before, worked with new tools like After Effects, and leaned into speculative storytelling. Throughout the process, I gained an increased confidence in my ability to adapt, experiment, and grow as a designer.
Introducing the CHUM PULSE
Much more than a fitness tracker: The CHUM PULSE is a gaming system, an exercise partner, a musical instrument and your gateway into the CHUM platform. Our iconic BLOB BUTTONS™ provides instant, squishy feedback and the device is not only customizable during purchase, but will grow and change with you.
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HUMAN POWERED
The most powerful kinetically powered wearable of all time
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NEURAL CONTROLS
All models support Vellum’s NeurCon™ 2.0
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GOOEY GUI
Lightweight, flexible and fun at every size! The GOOEY GUI reacts and adapts to your needs without you having to lift a finger!
Democratic Dancefloor
Why let the DJ have all the power? With power of the CHUM PULSE, your moves matter. Vote on tracks with gestures and help shape the party: because real raves are crowd-sourced!
Wellness Vibes
No numbers, no nagging: The PULSE grooves with you through color, sound and haptics. Whether you’re breaking a sweat or busting a move, it’s all about feeling good from head to toe!
Chumbi: Unleashed
Everyone's favorite raving frog is back and better than ever! Chumbi adapts to your mood, moves, and environment: always ready to hype you up through your adventures.
(new Party Animals™ are coming to the CHUM store soon! )
Used in our logo, marketing materials and anywhere where funk is of the highest priority.
Our sweet spot between soft and hard, serious and playful. You can find it in several places in the newly launched GOOEY GUI.
The dynamic workhorse of our typefaces. We use it when things need to be easy to read or when we want to portray a slightly more serious tone.
