This project takes place in the speculative, playful future of 2049, following the fictional brand CHUM and the launch of its revolutionary rave wearable: the CHUM PULSE.

We started the project with a one-week workshop where we outlined four possible future scenarios. I chose the playful 2049 scenario: a world where today’s challenges have been largely resolved, leaving people with abundant free time. In this future, play is no longer a luxury but a vital force shaping politics, education, sports, and even environmental efforts.

A key part of this project was pushing myself outside my comfort zone. I embraced a bold, colorful aesthetic I hadn’t explored before, worked with new tools like After Effects, and leaned into speculative storytelling. Throughout the process, I gained an increased confidence in my ability to adapt, experiment, and grow as a designer.